Email Marketing Automation Course

Email Marketing Automation

Learn how to set up email marketing automation campaigns that get businesses the results they want.

Course Fee: ₦50,000

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Duration: 1 Month

Saturdays & Sundays

⏰ 5PM – 7PM

Course Introduction

The Skill That Puts You in Demand

If businesses want to grow, they need more than just social media and ads; they need a system that keeps customers engaged, nurtures leads, and drives sales automatically. That’s what email marketing automation does, and that’s why companies pay top money for it.

Why Learn This? Because It Pays

This isn’t some nice-to-have skill. It’s a must-have. Whether you’re looking for a higher-paying job, freelance gigs, or a way to grow your business without chasing customers manually, this gives you a real, marketable advantage.

You Won’t Just Learn It. You’ll Build It

This course isn’t about watching someone else do it. You’ll build, automate, and optimize email campaigns yourself, so by the end, you’ll have the skills, tools, and real-world projects to prove you know what you’re doing.

Course Benefits

You’ll learn how to build and automate email campaigns from scratch.
You’ll learn how to build an email list organically and with lead magnets.
You’ll learn how to use the top 3 most popular email marketing tools: MailChimp, Klaviyo, Brevo. Plus, you’ll learn FluentCRM, also widely used.
You’ll learn how to test if a domain is flagged for spam before buying it and how to fix email deliverability issues.
You’ll learn how to get email addresses and phone numbers of decision-makers in any company and design an outreach sequence that gets responses.
You’ll learn customer journey mapping and how to set up effective email sequences.
You’ll learn e-commerce email marketing, including abandoned cart recovery and product recommendation flows.

You’ll learn A/B testing and lead scoring to improve email performance.
You’ll learn how to use 3 of the top CRM tools: Salesforce, Zoho CRM, and HubSpot, and how CRM works fundamentally so you can pick up any CRM tool and work with it.
You’ll work on five real-world email marketing automation projects across B2B, B2C, e-commerce, and more to add to your CV, portfolio, and LinkedIn.
You’ll get a free Notion portfolio template to showcase your work to recruiters or clients.
You’ll get a swipe file of 50+ high-converting email sequences and workflows across B2B, B2C, and e-commerce.
You’ll get 10 pitch email templates that will help you land jobs, clients, and collaborations.

Course Outcomes

At the end of the course, you’ll have at least 10 new skills that you can add to your LinkedIn, CV, portfolio or use to make money and new job roles/gigs you can apply for.

Skills you’ll gain

Email Automation & Workflow Setup
CRM Management
Email Copywriting
Lead Prospecting & B2B Outreach
Email Deliverability & Spam Prevention
E-commerce Email Marketing
A/B Testing
Sales Funnel
List segmentation
Lead magnets

Roles you’ll be able to apply to

Email Marketing Specialist
Marketing Automation Specialist
CRM Manager
Lifecycle Marketing Specialist
B2B Outreach Specialist
Sales Funnel Specialist
E-commerce Email Marketer
Inbound Marketing Strategist

Meta Pixel & Retargeting – ₦20,000