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Marketing Analytics Course

Learn how to use analytics to pinpoint marketing improvements and boost conversions, becoming a marketer companies can’t afford to ignore.

Course Fee: ₦25,000

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Duration: 1 Day
⏰ 5PM – 7PM

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Course Introduction

The Skill That Ends Guesswork

Businesses don’t pay marketers to guess. They pay for results, and results come from measuring what works and what doesn’t. This course gives you exactly that: the ability to measure and improve marketing, see exactly how customers use websites, apps, and make data-driven decisions that businesses pay top money for.

Why Companies Pay for Marketing Analytics

Companies need marketers who can turn data into actionable insights. Learning to use analytics means you can track user behaviors, improve conversions, and show exactly where marketing money is best spent. Businesses gladly pay for this clarity.

You’ll Learn by Doing

In this focused, one-day class, you’ll set up analytics tools, analyze user sessions, and learn to turn data into real marketing improvements. By the end, you’ll confidently measure performance and know how to turn numbers into action.

Marketing Analytics Course

Course Benefits

  • You’ll learn to set up and effectively use marketing analytics tools to track marketing performance.

  • You’ll learn how to use analytics tools to record and analyze live user sessions on any website.

  • You’ll learn exactly how to track key marketing metrics for B2B, B2C, tech, and ecommerce companies.

  • You’ll learn to diagnose website issues and pinpoint exactly where visitors drop off.

  • You’ll learn to use data insights to recommend specific improvements to businesses.

  • You’ll learn how to create custom events, track conversions, and understand visitor behaviors deeply.

Course Outcomes

At the end of this course, you’ll know exactly how to use analytics to pinpoint what’s working in marketing and fix what’s not. You’ll be able to clearly show businesses how users behave on their websites and confidently suggest improvements they can implement immediately to boost conversions, making you indispensable in any marketing team or to any client.

Skills you’ll gain

  • Google Analytics Setup & Usage

  • Microsoft Clarity Session Analysis

  • Website Performance Tracking

  • User Behavior & Conversion Analysis

  • Marketing Metrics Tracking

Roles you’ll be able to apply to

  • Digital Marketing Analyst

  • Conversion Rate Optimization Specialist

  • Web Analytics Specialist

  • User Experience (UX) Analyst

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